One Year With Pinkly Perfect

pinkly.perfect.interview

In anticipation of Pinkly Perfect’s first birthday on April 1st, I sat down with one of my besties (and PP Contributor), Maureen, to chat about the past year, what I have learned, and my hopes for the future of Pinkly Perfect! Below is our convo:

 

MD: What is Pinkly Perfect doing to celebrate her birthday?

MS: We’ll be celebrating with a nice dinner out with my parents. For her launch, I organized a big party and this year I really wanted to honor the people who knew me when PP was just a dream and I was too afraid to act on it. I’ll also be making a little stop at the beach of course! 🙂

 

MD: What was the rose of the first year, and what was the thorn?

MS: The rose was being quoted in Glamour. And the thorns were the negative comments from people I thought would be supportive. It’s really not fun to be putting so much effort into something and working on it completely alone and constantly doubting yourself then you get some great press or hit a milestone and you’re like “Yes! Now I have something to celebrate!” and they automatically point out a flaw. Those moments are what you need to stay alive and then comments like that throw you right back down. I wish people knew how completely exhausting and scary running a company is.

 

MD: What are Pinkly Perfect’s goals for the next year?

MS: I’m moving into a big office space on her birthday actually and my goal for the next year is to get a real organized operation and process in motion where it can run seamlessly without me being there. Also looking to make my first official hire in year 2 and getting an advisory board in place to help with the more difficult decisions of running a business.

 

MD: A one-year old has grown 50% since birth, can stand alone, and sleeps less during the day. What milestones has Pinkly Perfect reached since last year?

MS: After one year, Pinkly Perfect’s product line is completely realized. When I launched last year, I launched a variety of products with not too much inventory as a “test.” This year, everything I launched works and sells so it’s nice to have something really tight and specific. She also has a built in base of repeat customers, which is really impressive.

 

MD: What has been the hardest part of the last year? What has been the easiest?

MS: Hardest part by far is doing it alone. I say this over and over and still can’t say it enough—it is so difficult to have no one on the team with you to get advice from, brainstorm with, problem solve, or just vent to. It’s one thing to have sounding boards with friends and family but they don’t get it—there’s nothing at stake for them/they have no equity in this. The easiest part is working on it 24/7. I love it so much that I genuinely really enjoy spending so much time on it and making it perfect. People think I’m crazy or that I need a “break” but I’m obsessed and proud of it!

 

MD: You had a clear idea of Pinkly Perfect’s path. How did she follow that path, and how did she differ?

MS: I worked on PP for an entire year prior to my launch so I kind of sorted out the path she was going down prior to that. Although in the last year, she geared more towards accessories than clothing and also got into 13 boutiques. I launched thinking I wanted to be online only so that’s been a massive difference.

 

MD: What did you learn about yourself in the last year?

MS: I learned that I can be my own role model. Starting a company was something I always wanted for myself but pushed aside because I didn’t know anyone who was doing it at my age and alone. When I realized I owed it to myself to do this and then since launching, doing it so well, I felt kind of sad that I didn’t realize before that just because someone else wasn’t there doing it, that I couldn’t. Since launching, I’ve heard from so many women of all different ages that I’ve inspired them to make the leap and it’s the best feeling ever to be that inspiration for myself and for other people.

 

MD: What do Pinkly Perfect and Maddy have in common? How are they different?

MS: Pinkly Perfect and I love all the same things. We’re beach obsessed, prefer warm weather to cold, love being comfortable, and surrounding ourselves with things that are cheerful. We’re different in that I am actually pretty tough and don’t love the spotlight. I often have to crack the whip, which has allowed Pinkly Perfect to shine but I think people would be surprised about that fact.

 

MD: What kind of cake is Pinkly Perfect’s favorite? Pink velvet?

MS: Anything pink with lots of sprinkles!

 

 

Mark Your Calendars: Our 2017 Festival Schedule!

pinkly.perfect.fashion

Summer is only 67 days away and our festival schedule has been finalized! If you’re looking to shop Pinkly Perfect not only in person (hint: we’re in a dozen shops this summer! Yay!), but also from yours truly, you’ll want to mark your calendars for our festival schedule below:

 

Spring Block Party

Ocean City, NJ

Saturday, May 6th, 2017

From 9 AM until 5 PM, we’ll be selling our 08226 bracelets and Ocean City, NJ keychains (among so many other favorites) at the Spring Block Party in Ocean City, NJ. This is a perfect time to get a special gift in time for Mother’s Day, graduations, and teacher gifts to celebrate the end of the school year.

 

Skimmer Festival

Sea Isle City, NJ

Saturday, June 17th, 2017

We will once again be at the Skimmer Festival this year! From 9 AM until 4 PM, find us on the promenade and get ready to snag some perfect beach inspired fashion and accessories before hitting the beach on Father’s Day Weekend. (Pick up a black or blue Sea Isle City, NJ Keychain if you’re looking for a last-minute gift.)

 

Lower Gwynedd Pike Fest

Lower Gwynedd, PA

Saturday, September 16th, 2017

From 10 AM until 4 PM, we’ll be in our favorite Philly suburb selling our reminders of summer vacation for anyone with a bad case of the school year blues. Also a perfect time to get a head start on your Christmas shopping!

 

Shop Pinkly Perfect for Spring: New Arrivals

pinkly.perfect.sweatshirts.pouches

While so many of you were crossing your fingers for a snow day, I was crossing my fingers, toes, and saying prayers that our Spring 2017 photo shoot would still happen despite the blizzard forecast.

 

Photo shoots are my favorite part of running Pinkly Perfect. It’s the first time I get to see my product on a person (besides me) and I get to be reunited with the team I had from the very beginning (MMA’s Lauren O’Brien, Makeup by Emily Dimant, and ArtChick Photography).

 

Despite some ice covered roads and difficulty parking on tiny Philadelphia snowed in streets, the shoot went off seamlessly and I am SO excited to announce that so many of new favorites are now available for sale at pinklyperfect.com. Check them out!

Avalon Sweatshirt, Teal ($48)

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Model Lauren in Avalon Sweatshirt in Teal, available at pinklyperfect.com.

Hands down, our favorite Avalon Sweatshirt! The bright teal color and verbiage to describe our ideal summer day (coffee, beach, ice cream, boardwalk, repeat) are completely perfect. Add in that it’s the comfiest sweatshirt ever, and we’re obsessed. Available in S, M, L, and XL here. (Also available at Serendipity Shops of Doylestown in PA!)

 

Avalon Sweatshirt, Indigo Heather ($48)

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Model Lauren in Avalon Sweatshirt, Indigo available at pinklyperfect.com.

Fun fact: I’ve been sitting on these indigo heather sweatshirts for over a year waiting for the right design to come to me. When I started researching patches, I knew it’d be perfect to pair this denim inspired color with pretty pink ice cream cone and flamingo patches. And I am in major L-O-V-E. Pick one up at pinklyperfect.com! (Get a matching Newport Cosmetic Bag and a pink coordinate keychain to make a perfect gift!)

 

Newport Cosmetic Bag, Life Goal: More Beach Days ($20)

PinklyPerfectNewportCosmeticBag
Newport Cosmetic Bag available at pinklyperfect.com.

This Newport Cosmetic Bag really doesn’t need much of an explanation. If you’re a Pinkly Perfect fan then you’re probably just as into summer as I am and have a life goal of getting as many beach days in as possible. Only 74 days until Memorial Day and we’re there! 🙂 Shop the best-selling Newport Cosmetic Bags in all versions here.

 

Noticed any sneak peeks and still waiting for us to add them to our website? In the next two weeks, we’ll be adding SO many more favorites. Stay tuned and follow us on Instagram. Happy spring shopping!

 

Pink Bathing Suits to Get Us (Even More) Excited for Summer

pink.bikinis.for.summer

It may be snowing outside but the countdown to summer is always on with Pinkly Perfect! As we daydream about swapping our boots for flip flops and sweaters for sundresses, we’re scouring the internet to find pretty pink bathing suits to get us excited for beach weather this summer.

 

Below are our picks!

 

Vero Moda Tie Front Ruffle Bikini, Top for $28, Bottom for $25 at ASOS

ASOS.pink.ruffle.bikini

Pink and ruffles? Sign us up! We are ga-ga over this pale pink bikini from ASOS and will definitely be adding it to our beach wardrobe this summer.

 

Mossimo Strappy Halter Bikini, $22.99 to mix with any bottom

Target.Pink.Strappy.Bikini

We love any detail that makes swimsuits unique and on trend. The straps on this Target brand bikini top elevate the typical halter silhouette to something really special. We also love that you can pair with virtually any bottom and it’ll work.

 

California Waves Guava Pink Halter ($28) and Strappy Bottom ($28)

Macys.Guava.Pink.Halter.Bikini

We’re loving Macy’s underwire bikini top and strappy bottom in guava pink! The best version of the classic, plus each piece is only $28. Hello, new go-to.

 

Don’t forget to pick up a Pinkly Perfect Montauk Tote Bag to help get excited for summer too!

 

Pinkly Perfect Takes on Southern California

pinkly.perfect.fashion.packing

Last September, I had my dream trip booked. I was headed to Southern California for five days to bring Pinkly Perfect to the West Coast. In typical girl boss fashion, however, too much work, unforeseen shipping delays, and not enough help (my fault) put a halt on my much needed (for sales, inspiration, and relaxation) getaway.

 

Since deciding to launch a company, there have been so many things I’ve had to miss out on because of work. This was the first time where it spiraled into a “what am I doing with my life?” moment. And trust me, it was ugly.

 

This past weekend, I (finally!) got to make the trip a reality and it was the best three days of my life. Below I highlighted some of my favorite things about it:

 

Girlboss Rally:

In short, this was the most inspirational day of my life as a small business owner. Sophia Amoruso, founder and CEO of Girlboss, founder of Nasty Gal, and all around badass girl boss/my idol curated the conference with equally impressive speakers including Lilly Singh, Brit Morin, Michelle Lam, Tyler Haney, and so many more! Sophia started the day off with saying, “just because we’re doing it ourselves does not mean we’re doing it alone.” That sentence alone was enough to pull me out of my rut of feeling entirely alone all the time. (Tips for anyone starting a company: have someone on your team from the beginning—co-founder, investor, partner, advisory board, mentor…) I would talk more about it but then I’d be typing forever! 🙂

 

pinklyperfectgirlboss
Did I mention pink is their signature color? 🙂

 

Exploring!

When I wasn’t at the Girlboss Rally, I was doing my favorite thing ever: exploring beach towns. On my list were Newport Beach, Laguna Beach, and Balboa Island. I’ll always be a NJ shore girl at heart (08202), but the combo of palm trees, year-round warmth, and the most beautiful blue/green ocean water are unbeatable. Here are some of my pics:

 

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Balboa Island! Spotted our Newport Cosmetic Bag there too 🙂
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Driving into Newport Beach, CA!

 

Food:

A little getaway isn’t complete until you treat yourself! Yes, I shopped (obviously) and spent an hour or two at the spa (duh), but the food treats were the best. Below is a pic of the most delicious and beautiful cookie from B.Candy I had during my trip. We also had dinner at Broadway (Top Chef runner-up Amar Santana’s restaurant)—best dinner of my life, and probably 15 iced coffees from local coffee shops.

 

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The most delicious and beautiful cookie! Paired with iced coffee and Pinkly Perfect’s Solana Wristlet.

 

Any Southern California readers out there? Let me know places I should hit on my next trip!

 

Pinkly’s Perfect for Packing: Spring Break 2017

pinkly.perfect.packing.

My favorite place in the world is Avalon, New Jersey. My second favorite is Southern California. This week, we’re so excited to be heading to Newport Beach to bring Pinkly Perfect to the best coast! While we’ll be taking the entire line for show, I’m personally packing my favorite pieces that are perfect additions to any traveling whether you’re on your way to Spring Break or planning a summer getaway. Below are our recs:

 

Pinkly Perfect Montauk Tote, $26

Perfect for: My carry-on

Shop.Pinkly.Perfect

The fact is I never go anywhere without my Pinkly Perfect Montauk Tote. For this trip, I’ll be bringing my laptop and notebook to do work on the plane (no hours off when you’re a boss!), along with an emergency change of clothes and minimal makeup. You’ll be surprised by how much you can fit in our best-seller!

 

Margate Leggings, $22

Perfect for: Travel outfit

PinklyPerfectMargateLeggings

I will 100% be rocking my Margate Leggings on the plane ride to and from LA. I find sitting on a plane for hours next to strangers to be highly uncomfortable so any little bit of comfort I can add to make the trip more enjoyable is crucial. We love our leggings because they’re mostly cotton so they’re super soft and not too restricting (just in case we really decide to treat ourselves on vacation 🙂 ).

 

Newport Cosmetic Bag, $20

Perfect for: Makeup

PinklyPerfectNewportBagSummerReminders

Pick up a Newport Cosmetic Bag to stash your makeup and girly essentials. It’s so sturdy and it stands on its own, which is perfect for anywhere makeup application. We’ll be bringing our Summer Reminders bag since the pink ice cream cones and flamingos will fit perfectly with the SoCal vibe.

 

 

Cape Cod Pouch, On Sale for $12

Perfect for: Roaming the resort

Cotton.Pink.Pouch

If you’re headed to a resort any time soon, do not forget a small, casual clutch you can use while roaming the premises. If you’re hitting the gym, the spa, or just walking around to get more acquainted, you’ll want something you can toss your room key, cell, and credit cards in just in case. We recommend our Cape Code Pouch, now on sale for $12.

 

 

Pink Lip Balms to Avoid Chapped Lips This Winter

younique.bon.bons

There’s definitely some not so terrible things about it not being summer (hello, leggings!) but one thing about the cold weather that we absolutely cannot stand is dry, chapped lips. Not only is it super uncomfortable, but it’s also not at all cute when you apply your perfect pink lip gloss only to be met with disaster cracks.

 

Below we highlighted our favorite tinted lip balms that will add the perfect level of moisture and pretty pink color that allow for selfi-ready lips!

 

Younique Lip Bonbons Tinted Lip Balm, $22

If you’re following the blog, you know that we are obsessed with Younique products. One product that we particularly love these days is their Lip Bonbons. These creamy lip balms are made from fruit extracts and nourishing oils and add a slight shine to your lips. We are loving their Raspberry Cheesecake color (pink!) but for $22, it’s worth picking up their Vanilla Milkshake too for a more natural look as needed.

 

Burt’s Bees Tinted Lip Balm, $5

Sometimes it’s way worth it to stick to a beauty brand you know works. That’s why when push comes to shove, I often find myself buying Burt’s Bees rather than testing out the “latest and greatest.” Their tinted lip balms provide 8 hours of moisture and come in so many great colors like Pink Blossom, Zinnia, and Rose. These win for most wearable as the color is quite sheer and your lips will definitely be taken care of!

 

Covergirl Oh Sugar! Vitamin Infused Balm, $7.99

Covergirl uses grapeseed oil, avocado oil, and vitamins C & E in their Oh Sugar! lip balm. They come in 10 scented shades that you can apply solo for a tinted touch or on top of your go-to lipstick for extra moisture and a deeper hue. They’re only $7.99 so worth trying a bunch of different colors to find your perfect match.

 

Our Favorite Pink Award Season Looks (So Far!)

pink.awards.show.dresses

At Pinkly Perfect, we know pink is always in, but this award season we have been so excited to see so many of our favorite celebrities rocking our favorite color to the award shows.

Below are our favorite looks (so far!):

 

Blue Ivy Carter in Gucci at the Grammy Awards

Photo from Teen Vogue
Photo from Teen Vogue

Carrie Underwood in Iris Serban at the Golden Globe Awards

Photo from E! Online
Photo from E! Online

 

Lily Collins in Zuhair Murad at the Golden Globe Awards

Photo from Hollywood Reporter
Photo from Hollywood Reporter

 

Sophia Bush in Marchesa at the SAG Awards

Photo from NY Mag
Photo from NY Mag

 

What looks have you been loving? Did you like Carrie’s “controversial” dress as much as we did? Let us know in the comments!

Our Favorite Valentine’s Day Articles

pinkly.perfect.valentines.day.ideas

We have not been shy about our love for Valentine’s Day! From embracing all things pink to celebrating the things you love most to indulging in candy, we’re SO excited for February 14th to finally arrive. Below we’ve linked our favorite Valentine’s Day blog articles you may have missed or just want to read again. Enjoy!

 

Why Summer Flings Are Better Than Winter Romances:

We can’t remember the last Valentine’s Day we were bummed, but we know it’s a common theme. As a friendly reminder, regardless of your relationship status, I think we can all agree that dating in the summer is way better than dating in the winter. So! If you’re feeling down, just remember good times await that don’t require a jacket, gloves, and boots.

 

Valentine’s Day Gift Guide (Pinkly Perfect Style):

One thing we love about Valentine’s Day is thoughtful gifts that make the people we love most happy. Check out our gift guide of our Pinkly Perfect products that we know are perfect for gift-giving this February. (And they’re even more perfect coming from us because they will arrive with free shipping in a hot pink box!)

 

Impress Your Crush With Beachy Valentines:

Got a crush and need a simple way to show you care? Check out these beachy ideas!

 

Valentine’s Day Accessories We Want Right Now:

Whether you’re staying in or hitting the town next week, we have some perfect accessories for you to shop to complete your night.

 

We hope you feel the love this Valentine’s Day and all year! Xoxo

 

Polar Bear Plunges Across the Jersey Shore

history.of.the.polar.bear.plunge

The Polar Bear Plunge, a tradition where people head to their favorite seaside oasis in the winter to jump in freezing cold water, is not something that was ever on my bucket list. However, every year, I am fascinated to see so many people decked out in swimsuits and costumes running into the bitter ocean while I’m happily curled up in leggings and a sweatshirt in my heated NYC apartment. Instead of sitting behind my computer wondering why this seems to be such a popular event, I decided to dive (!) a little deeper into this zany tradition.

 

Turns out the Polar Bear Plunge actually started in Canada in the early 1900s as a way to celebrate the New Year. Now, Polar Bear Plunges are celebrated around the world, including the Netherlands, the UK, and of course the United States, as a way to raise money for charitable causes. Below are some Jersey shore versions of the Polar Bear Plunge and what causes they support.

 

Sea Isle City, NJ:

Sea Isle City, NJ is celebrating their 2017 Polar Bear Weekend from February 17th until February 19th. Included in the weekend is a costume contest followed by the plunge followed by a post-plunge party. There’s also a 5K run and fun walk supporting Autism, plus a cornhole tournament.

 

The Wildwoods, NJ:

The Wildwoods hosted their annual Polar Bear Plunge on January 14th and raised over $390,000 to benefit Special Olympics New Jersey. There were 1,118 brave plungers who were required to raise at least $100 in pledges while donations were accepted onsite.

 

Long Beach Island, NJ:

LBI hosted their Super Plunge on February 5th with a “warm-up party” after including free coffee, tea, and hot chocolate. All proceeds went to benefit the St. Francis Community Center, which offers programs and services meeting the needs of residents of Ocean County, and Southern Regional High School Swim Teams.

 

Asbury Park, NJ:

Asbury Park celebrates their Sons of Ireland plunge every New Year’s Day with roughly 1,000 participants and 3,000 spectators. Every year, the organization selects a different beneficiary to receive the money raised. This year, Shore House, an organization that aids adults with mental illness, and Stephy’s Place, a support center for people facing loss, were the recipients of the donations.