In anticipation of Pinkly Perfect’s first birthday on April 1st, I sat down with one of my besties (and PP Contributor), Maureen, to chat about the past year, what I have learned, and my hopes for the future of Pinkly Perfect! Below is our convo:
MD: What is Pinkly Perfect doing to celebrate her birthday?
MS: We’ll be celebrating with a nice dinner out with my parents. For her launch, I organized a big party and this year I really wanted to honor the people who knew me when PP was just a dream and I was too afraid to act on it. I’ll also be making a little stop at the beach of course! 🙂
MD: What was the rose of the first year, and what was the thorn?
MS: The rose was being quoted in Glamour. And the thorns were the negative comments from people I thought would be supportive. It’s really not fun to be putting so much effort into something and working on it completely alone and constantly doubting yourself then you get some great press or hit a milestone and you’re like “Yes! Now I have something to celebrate!” and they automatically point out a flaw. Those moments are what you need to stay alive and then comments like that throw you right back down. I wish people knew how completely exhausting and scary running a company is.
MD: What are Pinkly Perfect’s goals for the next year?
MS: I’m moving into a big office space on her birthday actually and my goal for the next year is to get a real organized operation and process in motion where it can run seamlessly without me being there. Also looking to make my first official hire in year 2 and getting an advisory board in place to help with the more difficult decisions of running a business.
MD: A one-year old has grown 50% since birth, can stand alone, and sleeps less during the day. What milestones has Pinkly Perfect reached since last year?
MS: After one year, Pinkly Perfect’s product line is completely realized. When I launched last year, I launched a variety of products with not too much inventory as a “test.” This year, everything I launched works and sells so it’s nice to have something really tight and specific. She also has a built in base of repeat customers, which is really impressive.
MD: What has been the hardest part of the last year? What has been the easiest?
MS: Hardest part by far is doing it alone. I say this over and over and still can’t say it enough—it is so difficult to have no one on the team with you to get advice from, brainstorm with, problem solve, or just vent to. It’s one thing to have sounding boards with friends and family but they don’t get it—there’s nothing at stake for them/they have no equity in this. The easiest part is working on it 24/7. I love it so much that I genuinely really enjoy spending so much time on it and making it perfect. People think I’m crazy or that I need a “break” but I’m obsessed and proud of it!
MD: You had a clear idea of Pinkly Perfect’s path. How did she follow that path, and how did she differ?
MS: I worked on PP for an entire year prior to my launch so I kind of sorted out the path she was going down prior to that. Although in the last year, she geared more towards accessories than clothing and also got into 13 boutiques. I launched thinking I wanted to be online only so that’s been a massive difference.
MD: What did you learn about yourself in the last year?
MS: I learned that I can be my own role model. Starting a company was something I always wanted for myself but pushed aside because I didn’t know anyone who was doing it at my age and alone. When I realized I owed it to myself to do this and then since launching, doing it so well, I felt kind of sad that I didn’t realize before that just because someone else wasn’t there doing it, that I couldn’t. Since launching, I’ve heard from so many women of all different ages that I’ve inspired them to make the leap and it’s the best feeling ever to be that inspiration for myself and for other people.
MD: What do Pinkly Perfect and Maddy have in common? How are they different?
MS: Pinkly Perfect and I love all the same things. We’re beach obsessed, prefer warm weather to cold, love being comfortable, and surrounding ourselves with things that are cheerful. We’re different in that I am actually pretty tough and don’t love the spotlight. I often have to crack the whip, which has allowed Pinkly Perfect to shine but I think people would be surprised about that fact.
MD: What kind of cake is Pinkly Perfect’s favorite? Pink velvet?
MS: Anything pink with lots of sprinkles!