8 Common Goals of Every Beach Loving Girl


January is definitely the month for setting goals and putting yourself first! From getting fit to getting As, there’s A LOT we’re working for this month. But if you’re a beach loving girl, there’s a set of goals that we basically daydream about all year, especially once summer rolls around. Check out our top 8!


A good tan:

The best part about a beach vacation is showing off your beach vacation when you’re reunited with your landlocked besties at school. A good tan is absolutely necessary for that and it also keeps the spirit of summer alive just a little bit longer. (Check out our favorite self-tanners to get you through these dreaded non-summer months!)


Owning a beach house:

You know you’re a true beach girl when your most common daydream includes owning your own beach house someday. In fact, you probably have your top 5 favorites in your beach town of choice already picked out for inspiration when the big day finally arrives.


Getting kissed on the Ferris wheel:

A Ferris wheel kiss is the epitome of teenage summer romance! What is better than overlooking your favorite beach town in the company of your crush? Yes, it’s definitely cliché but also so perfect.


Having a basket on your bike:

Beach bike envy is so real. And if you’re a true beach lover, you absolutely need a beach bike with a basket. How else are you going to transport your iced coffees and donuts?


A good summer job:

Do we want to be stuck inside all summer when the beach is a block away? Nope! That’s why landing a perfect summer job is a major goal. We’re aiming for a breakfast hotspot that includes afternoons free and lots of tip money.


A mini-golf date:

For beach loving girls, going ice-skating is torture not the dream date. Instead, we’re crossing our fingers for the guy of our summer dreams to ask us to go mini-golfing. We can wear a cute outfit and show off our competitive side. Perfect!


Winning a big stuffed animal on the boardwalk:

Who actually wins these things? Our favorite summer movies constantly show the beach loving girl walking away from a ring toss with a massive stuffed pink bear and we’re left empty handed. Goal.


Perfect beach hair:

Another thing that seems impossible. Perfect beach hair is a struggle. The day we master it is the day we can do anything.


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Pinkly Perfect Product Review GIVEAWAY!


If you’ve bought Pinkly Perfect fashion and accessories from us in the past (almost!) year, you’re in luck!


Not only are you hopefully keeping colorful reminders of summer vacation and your beach town pride with you at all times this winter, but you can now enter our latest giveaway. Yay!


From now until January 20th, anyone who writes a product review on our website for something she’s purchased from us online, in store, or at a festival, will be automatically entered to win a box of Pinkly Perfect products!


Included in the freebies will be our Montauk Tote, Cape Cod Pouch, Long Beach Tee, Madison Bracelet, and Coordinate Keychain (of your choosing available for Avalon, NJ, Ocean City, NJ, Stone Harbor, NJ, Sea Isle, NJ, Cape May, NJ, and Ocean City, MD and Laguna Beach, CA). The winner will be chosen on January 21st at random draw from a pink beach bucket.


So head on over to pinklyperfect.com and submit a review! Please note that it may not show up on the website right away as I have to “approve” them on my end but all reviews are always approved regardless of their star status!


Good luck!


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Let’s Get Real: Top Five “Mistakes” of 2016


Running a company (especially when it’s your first!) is full of learning experiences. And in the first year especially, there is a lot of trial and error. While what I present on our social pages is usually (and obviously) focusing on the positive, there’s actually way more frustrations that go into running Pinkly Perfect than you could ever imagine. For this post I decided to get super real and give you the inside scoop into my “biggest mistakes” of 2016 and how I’ll be turning them into the best learning experiences for going into 2017.


Eating for the Insta

Pinkly Perfect’s Instagram is full of shore favorites and summer reminders. This includes PP fashion and accessories, pictures of the ocean, and quintessential boardwalk sweets like ice cream, caramel corn, salt water taffy, and pancakes. In summer 2015 while I was sneakily working behind the scenes to make PP a reality, I had an easier time not eating all the sweets in my pics but this year I was super stressed and found comfort in it all. Nothing wrong with that but a daily indulgence doesn’t exactly help the bikini bod.

Goal for 2017: Learn to say no.


Not understanding Twitter

I just don’t get it. Please follow me.

Goal for 2017: Remember to post every day.



I am the worst at keeping secrets when I’m super excited about something. And this past year was full of A LOT of excitement! Combine that with the fact that I work alone and often get desperate to talk to people or share something with someone, and you have one of my biggest mistakes. As soon as something wonderful happened, I frantically texted my mom and best friends and posted on our social pages. This may not seem like that big of a deal but when you’re in the middle of a big project, getting so easily thrown off is actually pretty dangerous to accomplishing the tasks at hand.

Goal for 2017: Calm down.


Waking up too early

Notice there’s a lot of coffee pics on PP’s Instagram? Well, they’re needed. Somehow after launching Pinkly Perfect, my body’s alarm clock started going off early. Like, way early. Most days, I jumped out of bed by 4:30 AM while some days it was as early as 2:30 AM. I would fit in half a workday before 9 AM and then was too stressed to nap so it made for a very unhealthy (although efficient) work atmosphere.

Goal for 2017: Never wake up before 5:30 AM unless absolutely necessary.


Thinking I couldn’t do it

We launched PP on April 1st. Since then, we’ve been picked up by 9 boutiques (with more on the way for next summer!), had 13+ press features including NJ Monthly Magazine, Creator, and Glamour.com, and received such positive feedback from industry leaders and fellow entrepreneurs. Yet somehow I spent so much time stress-crying alone in my office (thank god I face a wall) focusing on the mistakes or setbacks. This behavior is pretty typical of solo entrepreneurs (I’ve heard) but still it was pretty distracting and maybe even delusional.

Goal for 2017: Embrace my inner #girlboss and stop focusing on the negative.



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We’re Dreaming of a Pink Christmas!


Written by: Sarah Felbin

‘Tis the season to deck your halls! And what better way than with pink… everything? Our decoration ideas are sure to put you in the holiday spirit. Best of all? Your budget will thank you – everything is under $15!


For Your Tree

Trim your Christmas Tree with these fun accessories! From classic ornaments to fun garlands, these baubles will make any tree shine brighter than that summer sun we’re so missing right now!


Pink Mini Christmas Lights, $6.49 at Walmart

18 Foot Pink Beaded Christmas Garland, $2.00 at Target (also in light pink!)

39 Piece Pink Matte and Glitter Shatterproof Ornament Set, $12.99 at Wayfair


For Your Room

Dorm room, bedroom, living room, sunroom… The possibilities are endless! Bring Christmas cheer and some sparkle to any room with these decorations!


Pink Bottle Brush Christmas Trees Set, $9.95 at Amazon (shown above)

Fuchsia Mini 6” Wreath, $8.41 at Wayfair

Flamingo String Lights, $7.99 at Target


For Your Presents!

What’s Christmas without presents? Give the perfect gift a Pinkly Perfect touch with pink paper, ribbon, and gift tags. Oh, and a little glitter, too!


Fuchsia Glitter Wrapping Paper, $3.95/$7.46 at PaperSource

Maker’s Holiday Sheer Ribbon With Glitter Edge, $3.00 at JoAnn (shown)
Pink Candyfloss Gift Tags, $5.50 at Clafoutis


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My Interview with Girls Loft: Three Questions With


It’s no secret at Pinkly Perfect that we’re girls’ girls. Our target is beach loving teenage girls and we want to provide clothing and accessories that 1. capture the magic of summer vacation all year (duh) and 2. give our girls options to embrace the age they are, rather than feeling pressured to grow up too quickly. Our styles are girly, quirky, and capture beach town pride in a way that is competitive in a fun way.

Sometimes though, as women, we can be our own worst enemy. Last week at Inc. Magazine’s Women’s Summit, there were many panel discussions where women didn’t agree on very personal issues (more serious than if you think your beach town is better than mine…which is also serious). Regardless of their differences, they listened and treated each other with respect. This is where the magic happens. That is why they are able to be successful entrepreneurs.

What I learned at the Women’s Summit and what I learn every day by running Pinkly Perfect is that there is such power if women just started supporting other women.

An organization that does just that is Girls Loft. Taken from their About Page on their website, “Girls Loft is an inspiration project to help ladies find their side hustle, turn hobbies into careers and cultivate a more meaningful daily grind.” I love that they use successful women to inspire others who are looking to make the leap, or may just be feeling a little uninspired in general.

That is why I was so excited to be featured in their “Three Questions With” series, which you can read here. We should all be supporting each other every single day and be an inspiration to others. Please read the article, get inspired, and follow Girls Loft.

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Winter Festivals at the Jersey Shore


Written by: Sarah Haurin

Lovers of summer and Christmas must suffer the eternal struggle of never getting to experience both together (at least those of us who live where it gets cold!). To celebrate your two greatest loves, try spending this holiday season at one of your favorite beach towns. These events will make the most wonderful time of the year that much better!


Enjoy an old-fashioned “Downtown Christmas” with the merchants and vendors of Ocean City, NJ on November 25. While you’re exploring one of our favorite beach towns, stop into Mia’s Christmas Gallery on 11th & the Boardwalk to shop Pinkly Perfect! Or enjoy some holiday fun, including horse drawn carriage rides and boardwalk sleigh rides, while shopping for some last-minute one-of-a-kind presents for your friends and family at Tuckerton’s Annual Christkindlmarkt, the European style outdoor market on December 2-4.


If your favorite part of the holidays is the music and decorations, look no further to the numerous tree lighting and caroling events. Events can be found in Stone Harbor, whose celebration includes donuts with Frosty the Snowman (Nov. 25-26).


Sea Isle City with ice skating and more winter fun (Nov. 26-27); Belmar (Dec 2); and Manasquan, which also offers a candy cane hunt (Dec. 2).


Finally, keep the holiday spirit alive by ringing in the new year by the ocean. Ocean City , Sea Isle City, and Seaside Heights each offer a night of fun and entertainment concluding with grand displays of fireworks to help you celebrate the new year right.


Pinkly Perfect wishes you and your family and friends a very happy holiday season! We hope you enjoy the best day of the year in the best place at these fun events!


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What I Learned at Inc. Women’s Summit


A couple days ago, I was lucky enough to represent Pinkly Perfect at Inc. Magazine’s Women’s Summit with speakers Barbara Corcoran, Venus Williams, Lisa Price, Alexa von Tobel, Katia Beauchamp, and more.


It was an all day event for women entrepreneurs and included Q&A panels and networking opportunities. (Plus free food and unlimited coffee, which never hurts.) So I obviously knew it would be an inspiring day.



Free (pink!) Baked by Melissa cupcakes! Melissa Ben-Ishay was also a guest speaker.


Barbara Corcoran (if you don’t know who she is, stop reading this and check out her article from Inc. here), was discussing what makes a successful entrepreneur. Among other distinctions, Barbara said entrepreneurs aren’t afraid of failure. Instead, they’re motivated by it. She said that it’s not failure that scares people. Anyone who’s ever failed probably can look back and know that great things came from what seemed at the time to be the worst thing ever (yes, yes, yes!). But it’s the fear of failure that stops people, especially women.


This really resonated with me as I’ve realized in the last couple months that I have been fearful of so many things in my life that actually aren’t scary at all. Instead, facing them has lead to my most rewarding moments.



The first time I remember experiencing fear. For real, that slide was scary and I remember getting to that point and turning around and going back down the steps over and over until I asked my mom to take my picture so I would HAVE to go down. Once I did it, it was so fun! Why did it take another 25 years to learn that I shouldn’t be afraid of so much?


In terms of Pinkly Perfect, I was terrified of launching my website, afraid to promote blog articles I wrote, nervous to admit success, or ask questions when I didn’t understand something. In my personal life, I was afraid to look like an idiot at the gym, tell people they hurt me, say goodbye to people who brought me down more than they lifted me up, or go in the ocean alone (watch out, Summer 2017).


But all of those fears, after I faced them, weren’t scary at all! I wouldn’t have any revenue without my website, I love writing blog articles, I am proud of my success, I understand things that were once confusing, I can eat my favorite summer sweets without hating myself, I don’t hold grudges, and I genuinely like everyone in my life. (Will report back next summer how going in the ocean alone goes!)


Even though this was a lesson geared towards entrepreneurs, I really hope it can resonate with girls at all different stages of their lives. Asking questions in class could lead to more As, trying out for the basketball team could just as easily mean making the basketball team rather than getting cut, telling someone how you really feel could lead to meeting someone way better for you, and trying new things could lead to recognizing your life’s passion rather than coasting by on other people’s expectations of you.


While I attempt to go through life even more fearless than I’ve been, I hope you join me!


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Perfect Halloween Costumes for Your Pooch


Written by: Maureen Devenny

NYC is a center of fashion, so it’s no surprise that the dogs who came in costume to the Tompkins Square Halloween Dog Parade in NYC, considered the largest costume dog parade in the world, were dressed to the nines.


Last week, we dished on how to incorporate Pinkly Perfect gear into your Halloween costume. We didn’t want to leave Girl’s Best Friend out of the fun, so here is a roundup of pink, perfect, and beachy costumes from this weekend’s parade. It’s not too late to pick one for the Fido in your life!



Ariel, Flounder, and Sebastian graced the parade with underwater style. 



These pooches are sweet enough, even without all the candy surrounding them! Their owners were dressed as a gumball machine and a bottle of Sprite.



This guy was dressed like popcorn, one of the best summer treats. If only it were caramel apple popcorn...



This pooch embodies everything we love about fashion: confidence, attitude, and pink, pink, pink.



We’re obsessed with ice cream here at Pinkly Perfect, so obviously this ice cream truck manned by two French bulldogs tickled our fancy.


Check out more photos from the parade here.


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Study Tips for the Best School Year Ever


Written by: Sarah Felbin

The school year is here at last! Getting to see your girlfriends every day is, of course, a huge plus – but homework, tests, and quizzes? Not so much. Lucky for you, you don’t have to do it alone! With so many new apps and strategies out there, it’s just too easy to make this year the best year ever… So what are you waiting for?


Amazing Apps!


OneNote is a note-taking app that allows you to access notes from anywhere! Type, write, or draw your thoughts using this program, which is available for Windows, Mac, Android, and iOS users (which, we have to admit, is pretty impressive). With multiple ways to organize your documents and the ability to share pages with classmates and friends, OneNote is a must for taking digital notes in class!


Anki is a digital flashcard program that uses spaced repetition to make sure you never forget a vocab word again! Create your own flashcards from anywhere (even your phone) and review them daily to make any information stick. You can even add pictures, which is a tried and true method for faster and more accurate recall during tests. It’s perfect for information-heavy courses, like foreign languages, history classes, or even the sciences!


Wunderlist is your new personal assistant. A to-do list app that allows you to sort your tasks based on different areas of your life, Wunderlist stands out from the crowd with its ability to create shared to-do lists with others. Working on a group project? Add everyone to the same list so you can all keep track of your progress! You can even sort tasks by the date they’re due, which works wonders for procrastinators. So get downloading and get to work!


Sunrise is the digital agenda you’ve been looking for! Your own personal secretary, Sunrise can sync with your Facebook account, Google account, and even your Office 365, allowing you to see all of your events and appointments in one place. Schedule your classes, projects, meetings, parties, travel plans – everything – and see exactly what your week looks like at a moment’s notice. We’d tell you it’s free for both iOS and Android users, but we don’t want you to get too excited…


Forest is perfect for those time when your Instagram, Pinterest, Snapchat, and texts are just blowing up… But you have a massive essay due tomorrow and absolutely no motivation. What’s a girl to do? Download Forest, of course! To get you working, Forest plants a tiny virtual tree every time you set the timer on your phone, iPad, or computer. After you set the timer, checking your phone or visiting other websites will kill the tree, so you can’t distract yourself while you’re working. The best part? Growing trees earns you coins, which you can donate to planting real trees in the real world. Put down your phone, crush that essay, and help save the world!


Study Smarter, Not Harder


Give Yourself a Goal:

Not in the mood to study those vocab words? Promise yourself a little reward for finishing – a trip to Starbucks, lunch with your bestie, or even ten minutes on your phone shopping Pinkly Perfect – whatever keeps you going! Having something to look forward to makes time fly by, trust us.


Break It Up:

Studies show we work best when we give our brains a break to process information. How long your study seshes are is up to you – just make sure you’re not tiring yourself out! Try the Pomodoro method (25 minutes of work, 5 minute breaks, then a longer break after you’ve completed 4 cycles) or experiment to see what works best for you. (Just don’t get too off task while your brain absorbs those facts!)


Take Note:

Good notes can make or break your test prep, so why not branch out a little? Organize information into an outline, make a mind map, create a chart, incorporate some color, or start a whole new system, like Cornell notes. It can take a few tries to find the method that helps you the most, so don’t be afraid to try something new!


Set Yourself Up For Success:

Location, location, location! Sometimes, where you study can be as important as what you study, so choose carefully! Look for a place that has good lighting, so you won’t want to take a nap, and bring earbuds. Studies show that music can help us focus and remember information better, so if blasting Sia helps you with those equations, go ahead! We won’t tell. 🙂


Brain Food:

Sometimes, the only thing keeping you going is a study snack – or two! But instead of reaching for Nutella and a spoon, try these (healthier!) alternatives:

  • Popcorn
  • Hummus and veggies
  • Pumpkin seeds
  • Peanut butter (pair with apples, bananas, or crackers!)
  • Avocado (on toast, or even in guacamole!)
  • Granola bars
  • Oatmeal (try searching for “overnight oat recipes.” Yum!)


With these tips by your side, there’s nothing you can’t do – so get working on that essay, because we’ve got a school year to crush!


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My Favorite Things About the Jersey Shore in the Fall



I’m the first to admit that my favorite place and time of the year is Avalon, New Jersey in the summer. However, this week I was lucky enough to do a little mid-week getaway with my mom to the Jersey shore and I was reminded of how perfect it is in the fall.


While there’s no doubt I’d take a summer day at the beach over a fall one, there are some pretty nice things about the Seven Mile Island in September. Check out the list below:


There’s no line at Uncle Bill’s Pancake House:

A trip to Avalon or Stone Harbor, NJ is not complete without unlimited coffee and a stack of pancakes from Uncle Bill’s Pancake House. The only problem is that in the summer, everyone agrees, which means getting a table will most likely mean waiting outside for 15-20 minutes. However, in September and October, you can cruise right in with five of your besties at 10:30 AM on a weekend morning and get right to deciding between pumpkin, banana nut, or chocolate chip pancakes.


You can find a spot to park on 96th Street in Stone Harbor:

^ NEVER happens from Memorial Day to Labor Day Weekend.


There’s still great shopping:

Everyone knows the best stores in Avalon, NJ are The Preppy Palm and Serendipity and guess what?! They’re STILL OPEN in the off-season. After brisk walk on the beach and breakfast with your besties, stroll in and find perfect gifts for your friends and family (or yourself). Don’t forget to pick up your Pinkly Perfect merch by the register at Serendipity! 🙂


You can be lazy:

In the summer, there’s a lot to pack into a two-day weekend and if you decide to stay inside for a couple hours reading perfect beach books or watching your latest Netflix-binge, you could actually feel weirdly guilty about not spending that time on the beach. In the off-season though, bring on Scream Queens, leggings, and board games with your friends and cozy up to a day indoors, no guilt attached.


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