PP Survival Guide: Finals Edition

pinkly.perfect.finals.edition

Written by: Sarah Felbin

Sarah.Felbin

Summer break is so, so close – you’ve stocked up on sunscreen, the season’s cutest new swimsuits, and a new beach towel you’re so excited to break in – but first, finals week. The last week you have to get through until those fabulous summer plans can become reality. And while it’s nobody’s favorite time of year, finals week is the perfect time to grab a few pick-me-ups to keep you going until summer actually starts. See our favorites below:

 

 

PinklyPerfectNavySweatshirt1

Avalon Sweatshirt, Peace Love Wine, $48.00 at Pinkly Perfect

PP’s cozy Avalon sweatshirt is the perfect motivation to get you through your exams. It’s a list of everything you have to look forward to after finals week finally ends – and you can take it with you everywhere you go! Plus, it’s a perfect layer for those cold lecture halls (why do they blast the air conditioning when the weather’s actually nice outside?).

 

 

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Forest app, $1.99 at the App Store (also available at Google Play and as a Google Chrome extension)

Unfortunately, “studying” with your textbook open next to you while scrolling through your Insta feed doesn’t always work. That’s when it’s time for Forest, a productivity app that plants a tree in your phone whenever you set a timer. As long as the timer is running, the tree will grow – unless you leave the app. Forest will also track your study time and build you a virtual forest so you can see how much work you’ve done, which is pretty satisfying (and adorable!).

 

 

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Typography Poster, $17.00 – 42.00 on Etsy

If there’s one reason for us to make it through finals week, this poster sums it up perfectly. We’re all about #girlbosses and being the best “you” you can be, but it only works if you pass your finals! So, step one: get motivated. Step two: crush those finals. Step three: make it happen!

 

 

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Miint by Petite Amie Skincare Audrey Eye Mask, $5.00 at Urban Outfitters

Finals week is stressful. Essays, exams, final projects… It’s enough to drive any girl crazy. And when you’ve been losing sleep studying or writing or practicing that presentation, sometimes a ten minute break can go a long way. This eye mask, printed with Audrey Hepburn’s classic cat-eye sunnies, is filled with hyaluronic acid and collagen to plump and provide anti-aging benefits. So take your ten minutes and do something just for you – your undereyes will thank you!

 

 

Main photograph from Shutterstock, model is Lauren O’Brien, makeup by Emily Dimant, photo by ArtChick Photography, all product photos taken from websites listed below.

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10 Surprising Facts About Year 2 for Pinkly Perfect

pinklyperfect.maddy.sasso

We just celebrated our 2nd birthday on April 1st! (Where has the time gone?!)

In reflection and evaluation of the past year, we decided to put together a list of 10 surprising facts you may not know about Pinkly Perfect!

  1. Our product was featured on TV!
  2. We’re over 21! Yep, we did some research and realized the majority of our customers were over 21. So we started gearing our designs more towards them and less towards high schoolers. Peace, love, wine, anyone?
  3. Our summer sales increased by 144%.
  4. We added two new product lines: hats & embroidery patches—both of which are best sellers!
  5. We filled about a million reorders over the summer (maybe an exaggeration but it sure felt like it).
  6. PP CEO, Maddy Sasso visited three new beach towns: Charleston, SC, Bar Harbor, ME, and Portsmouth, NH.
  7. She also got a full-time executive assistant in the form of a furry, almost two year old dog named Louie. He may not help with the administrative duties but assists in break time, licking tears, and encouraging walks outside.
  8. We moved into our PA office, making Pinkly Perfect run much more efficiently.
  9. Our blog got sponsored and we conducted our first ad campaign across college campuses in Philadelphia.
  10. We have a new creative genius on board who doubles as PP CEO, Maddy Sasso’s fiancé. Some of your favorite PP sayings are his ideas! (Searching for a Porpoise, I’ve got your back…)
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If Pinkly Perfect Could Name the Conversation Candy Hearts

valentine.candy.hearts

In our opinion, the most iconic Valentine’s Day candies are the conversational hearts. Every February, we cannot resist the pastel Necco Sweethearts as both festive decorations and the sweetest little treats!

 

Below, we listed what our conversation hearts would say if it were up to Pinkly Perfect!

 

BEACH BABE

PPCandyHeartsBeachBabe

Because Pinkly Perfect girls are beach babes, regardless of the season.

 

VACAY

PPVACAYCANDYHEART

All a Valentine has to do is take us on a tropical vacay, and we’re hooked.

 

#GOALS

PPCANDYHEARTGOALS

We stay motivated regardless of our current relationship status. #Goals

 

XOXO, BOSS

PPXOXOBOSS

Pinkly Perfect girls are boss babes just as much as they’re beach babes!

 

UR PERFECT

PPYOURPERFECT

One of our most classic PP saying, “You’re Perfect” is the ultimate love note.

 

GIRL POWER

PPGIRLPOWERCANDYHEART

The best thing about PP girls is that Valentine’s Day is just about their girls as it is their men!

 

 

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Motivation Monday

pinkly.perfect.monday.motivation

Written by: Sarah Felbin

Being your best self starts with having the best day, every day – and that includes Mondays. But how do you start when even getting out of bed feels like a chore? Easy! You just need some #motivation. Check out our picks below for ways to make Monday your new favorite day of the week:

Eat Cake for Breakfast Mug, $20.00 at Macy’s

pinkly.perfect.eat.cake.for.breakfast.mug

Waking up to coffee in a cute mug can make any morning brighter – even a Monday morning! (And if, on a dark, snowy Monday morning this winter, you actually do have cake for breakfast, well… we won’t tell.)

 

Motivational Pencil Set, $15.00 at Sweet Water Décor

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Sometimes, the absolute last thing you want to do on a Monday is work. When that happens, we suggest pulling out this adorably pink pencil set to remind yourself that even though work isn’t awesome, you look awesome doing it. So go do it!

 

Let’s Do This Notepad, $8.00 at Rifle Paper Co.

pinkly.perfect.lets.do.this.paper

To-do lists are a way of life, but on a Monday, they can feel overwhelming. Make your to-do list fun again by using this pretty notepad, which already has boxes for every task, so you can check them off and get that satisfying “Done!” feeling as you go. Hint: For best results, combine with the pencil set!

 

Ballet Yoga Pants, $21.99 at Rebel Style Shop

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Working out on a Monday morning? Do people actually do that?! Apparently, they do, and you can, too! Except you get to wear these cute yoga pants and get tons of compliments at the gym, while everyone else… Good luck with that.

 

work it out gym bag, $35 at ban.do

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If there’s a more girl-friendly gym bag, we haven’t found it yet! This duffle is big enough for all of your workout stuff but small enough to carry with you everywhere you go, and it even has a hole for your earbuds to go through, so you never have to be without your motivational playlist again. Another set of reps? Yes, please!

 

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Pink Luggage Perfect for Holiday Travel

stylish.pink.luggage

Holiday season is (somehow) upon us! Whether you’re packing up your dorm to head home for a long break or simply sneaking away from the city to enjoy some turkey and pumpkin pie with your parents, a stylish and affordable luggage set is a must-have for holiday travel. And as always, don’t settle for anything less than pink!

 

Below are our picks:

 

CALPAK Ambeur 20-Inch Rolling Spinner Carry-On in Rose Gold

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$135 at Nordstrom

 

This lightweight carry-on in the prettiest rose gold features a sleek hard shell exterior and multi-directional spinner. Zippered divider on the inside for ideal organizing along with an integrated TSA lock makes this luggage perfect for keeping calm during a normally hectic ordeal. Owned and tested (and LOVED) IRL by yours truly!

 

TED BAKER LONDON Four-Wheel Suitcase

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$398 at Nordstrom

 

If money’s less of a concern, take a peek at this beautiful floral suitcase from Ted Baker. Meeting most domestic and international carry-on size requirements, this 360-degree wheeler is both stunning and perfect for a winter weekend getaway. Also includes Ted Baker signature print interior lining and will certainly stand out from a busy airport crowd!

 

DVF Saluti 28” Hardside Spinner

DVF.Pink.Luggage

$139.97 at Nordstrom Rack

 

Have no fear, a deal is here! Originally $400, this DVF bright pink with tan accent 28” spinner is now for sale for $139.97. Featuring a two-way zip closure and interior mesh zip wall compartment with adjustable garment straps, this “beet” color suitcase will guarantee easy visibility and high style.

 

Regardless of what set you purchase (or put on your wish-list for Santa!), make sure you have a durable cosmetic bag to keep your holiday wardrobe free of makeup stains or shampoo spills while traveling through airport security. Not into an entirely pink luggage set? No problem! Pick up an eye catching luggage tag like this one from ban.dō for easy identification.

ban.do.luggage.tag.perfect.for.travel

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Best Food Spots in Avalon, NJ

best.food.spots.avalon.new.jersey

Written by: Lauren Carroll

Lauren.Carroll.Love.Philly.Food

Shore season may be over, but that doesn’t mean you can’t prepare for next year! I’m Lauren and I run the food Instagram @love_phillyfood. I started my account about three years ago and post food from wherever I am, which is mostly Philadelphia, its suburbs and Avalon, NJ. I have grown up going to Avalon and it’s one of my absolute favorite places. I am here to share 5 of my favorite places to eat while down the shore.

Sundae Best: You can’t beat homemade ice cream, especially when there are TONS of flavors to choose from. Sundae best offers the best of the best. When I’m down the shore I eat ice cream so much, it’s probably not normal. My favorite flavors here are: mint chocolate chip, cookie dough, chocolate malt crunch yogurt, chocolate peanut butter and french silk (which I just discovered this year, so good! It’s a mocha mousse ice cream with chocolate chips—yum!) Ice cream always looks more photogenic in a cone, so I typically order it in one, take the pics, and then get a cup on the side so it doesn’t melt!

pinkly.perfect.sundae.best.ice.cream

 

Fishin’ Pier Grille: The Fishin’ Pier is a staple in Avalon. I have been going here my entire life. We were known as the bagel kids for years because my cousins and I would sit on their boardwalk bench and each order a bagel and lemonade. The restaurant is run by the nicest family and they have the BEST food. I either order the chocolate chip pancakes or chocolate chip french toast (do you see a theme that I love chocolate?) and they are SO good. They have specials each summer that keep up with the trends (hint: avocado toast) and always have fresh and delicious toppings for their pancakes and french toast. Pictured are the chocolate chip pancakes with my Pinkly Perfect Keychain in the background 🙂

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29th Street Deli and Grill: Attached to Avalon Supermarket, the 29th Street Deli and Grill has the best breakfast sandwiches and lunch options! My mom and I always split a bacon, egg and cheese on a (sandwich-sized) english muffin. Pro tip: call ahead so you can just pick it up and not have to wait! I also highly recommend the Mediterranean Flattite for lunch, which is hummus, roasted red peppers, feta, and avocado on a grilled flatbread. I always try to show off my Pinkly Perfect bracelet while getting the perfect food shot of stacks of sandwiches. They always look so appetizing and do so well on Instagram.

pinkly.perfect.breakfast.sandwich.avalon

 

Whitebrier: If you are looking for a delicious dinner, I love the Whitebrier. With endless options from sushi to burgers, everyone can find something they enjoy. I typically order sushi, but couldn’t resist getting the truffle parm fries after seeing them walk by my table countless times.

pinkly.perfect.french.fies.shore

 

Kohler’s Bakery: If you are looking for the best donuts or sticky buns on the island, this is the place. Luckily my house is on the same street, so it’s super convenient to get to. The lines are always massive, but it’s worth it and they have their process down! My favorite thing to get is the chocolate cruller. I like asking for my treats in a box, as opposed to a bag, because it’s easier to get the perfect shot with everything at once.

 

What’s your favorite shore food spot? Comment below!

 

Lauren Carroll is the girl boss behind Instagram account @love_phillyfood. Follow her here!

 

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The Secret Story Behind the Pink Ribbon

breast.cancer.awareness.pink.ribbon

The pink ribbon is one of the most recognizable images for breast cancer awareness. Being that we’re in the middle of October, Breast Cancer Awareness Month, we thought we’d dive deeper into the story behind the iconic image now featured on everything from print advertisements to kitchen appliances to jewelry to football fields.

 

Let’s go back to 1979, when the first use of a ribbon was used publicly to raise awareness for a cause. Penney Laingen tied yellow ribbons around trees in her yard to signal to her a husband, a hostage taken in Iran, to come home. Actor Jeremy Irons then wore a red ribbon during the Tony Awards to raise awareness for AIDS. In fact, The New York Times declared 1992 “The Year of the Ribbon” when almost every charitable cause adopted a ribbon.

 

It was Charlotte Haley, a breast cancer survivor, who created the original breast cancer ribbon in 1991. Except, it wasn’t pink. Haley hand made peach ribbons and attached them to a postcard reading, “The National Cancer Institute’s annual budget is 1.8 billion, only 5 percent goes for cancer prevention. Help us wake up legislators and America by wearing this ribbon.” Girl boss much? You bet!

Charlotte.Haley.Breast.Cancer.Pink.Ribbon
Charlotte Haley, the creator of the “original” pink ribbon (except hers was peach).

So now you’re wondering—how did this peach ribbon become pink? Self had heard of Haley’s efforts (she had distributed thousands of ribbons) and approached her about using the image in their second annual Breast Cancer Awareness issue. Marketing executives Alexandra Penney and then editor-in-chief, Evelyn Lauder saw major potential in branding this image. Haley, however, thought their idea was too corporate and turned it down. Self’s legal counsel advised that if they changed the color, they wouldn’t need Haley’s approval to use her idea. So, they changed it to that soft pretty pink we now associate with breast cancer awareness.

 

The bubble gum pink ribbons were then given to participants in the Susan G. Komen Breast Cancer Foundation’s New York City Race for the Cure and were distributed at Estée Lauder counters. Along with the 1.5 million ribbons Estée Lauder gave out, there was also a breast self-exam card, and every person who took a ribbon had their name on a petition that got sent to the White House to ask for an increase in funding for breast cancer research.

 

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Summer Mode to Slay Mode: Pink Accessories Perfect for Girl Bosses

pink.accessories.for.girl.bosses

Is it just me or does everyone get a little slow moving (along with super bummed!) once summer ends? I know fall’s one of the best seasons for the beach (water is so warm in September!), but weekends at your favorite beach town are basically over and it’s harder and harder to justify a nightly ice cream cone. How are we supposed to be excited about that and be ready to jump right back into the routine of schoolwork and 5-day work weeks (or 7 if you’re a girl boss!). In order to go right from summer mode to slay mode, check out these must-haves to unleash the girl boss in you this off-season!

 

Personalized Stationery:

$2.60 each at minted.com

Pink.Personalized.Stationery
We (obviously) love the subtle palm tree addition to these pretty pink notecards! Get yours at minted.com.

No matter how many times you e-mail, insta DM, snap, or tweet your favorite people, there’s still nothing like receiving a hand written note in the mail. As a girl boss looking to make a serious impression and have her name be remembered, it is critical to get back into the habit of writing letters. After a meeting, a thank you note to a potential customer, when sending press sample, letter writing is perfect for so many occasions! Have a personalized (and pink) set on hand and make it part of your routine. Don’t forget pink stamps!

 

Business Card Holder:

$13.83 at Amazon

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A business card holder is a must-have this fall. Pick up a pink leather one at Amazon.com.

A true girl boss never misses an opportunity to network. Ever get asked for your business card and realize you’re not carrying any with you? Yeah, us too but never again with this pink leather business card holder. At only $13.83, it’s an absolutely necessary “don’t leave your house without” item because you never know when the best opportunity will come knocking at your door!

 

Easy to Find Keychain:

$18 at Pinkly Perfect

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Is work your happy place? Maybe not. But this leather keychain will save you major time searching your purse for your keys!

Time is of the essence when you’re constantly jumping from one meeting to the next and even a couple minutes of searching for your keys can really disrupt your groove. To save time (and sanity), place your keys on an easy to find keychain, like Pinkly Perfect’s “Happy Place” in petal pink. Made in the USA, real leather, and only $18—perfect!

 

Small Notebook & Pen:

$10 from ban.do

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Business on the top, party on the bottom?! We think so. Lovely notebook from ban.do.

In a world where you can do literally everything from your phone, taking meeting notes should not be one of those things. I get it—it’s super easy and then there’s no chance of losing information but from the other person’s perspective, it’s slightly rude. Think about it–there’s no way for anyone to know you’re taking notes or writing out your grocery list. Instead, buy a small notebook and pen that can fit in any of your purses and keep it on you for surprise meetings. We love the simplicity of ban.do’s pink 5” x 8” notebook. It’s only $10 and features an elastic band to keep any loose papers safe too!

 

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The Bracelet That Gives Back to Girls Inc.

pinkly.perfect.giveback.bracelet

When I first had the idea for Pinkly Perfect, I (like most socially conscious entrepreneurs) planned to incorporate some sort of element of giving back to people who needed help. I had high hopes of having a percentage of every sale benefit an organization that encouraged girls to embrace more leadership roles and confidence at an early age, something that I think is so needed and that I wish I had more of growing up.

 

Once I started with financial planning and examining just how much upfront cost is involved in launching a product line (hint: it is WAY more than you think!), the idea of budgeting for that seemed absolutely impossible.

 

So instead, I focused all of my energy on sales. Once our first birthday rolled around and I looked at my numbers, I realized there was a way to make a philanthropic element work, just maybe not in the way I originally wanted.

 

In honor of our 1st birthday month, Pinkly Perfect has launched her first ever give back item: our Seahorse Bracelet. The bracelet is real leather, made in the USA, and features our signature seahorse logo. It will be a constant item on our website and for every bracelet sold, we will donate 10% to Girls Inc., an organization that inspires all girls to be strong, smart, and bold.

 

SeahorseBracelet

 

Shop your bracelet here and wear it knowing that it’s not just a reminder of summer vacation, but it’s also a way we’re giving back and creating a world with a space for more #girlbosses. Perfect!

 

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One Year With Pinkly Perfect

pinkly.perfect.interview

In anticipation of Pinkly Perfect’s first birthday on April 1st, I sat down with one of my besties (and PP Contributor), Maureen, to chat about the past year, what I have learned, and my hopes for the future of Pinkly Perfect! Below is our convo:

 

MD: What is Pinkly Perfect doing to celebrate her birthday?

MS: We’ll be celebrating with a nice dinner out with my parents. For her launch, I organized a big party and this year I really wanted to honor the people who knew me when PP was just a dream and I was too afraid to act on it. I’ll also be making a little stop at the beach of course! 🙂

 

MD: What was the rose of the first year, and what was the thorn?

MS: The rose was being quoted in Glamour. And the thorns were the negative comments from people I thought would be supportive. It’s really not fun to be putting so much effort into something and working on it completely alone and constantly doubting yourself then you get some great press or hit a milestone and you’re like “Yes! Now I have something to celebrate!” and they automatically point out a flaw. Those moments are what you need to stay alive and then comments like that throw you right back down. I wish people knew how completely exhausting and scary running a company is.

 

MD: What are Pinkly Perfect’s goals for the next year?

MS: I’m moving into a big office space on her birthday actually and my goal for the next year is to get a real organized operation and process in motion where it can run seamlessly without me being there. Also looking to make my first official hire in year 2 and getting an advisory board in place to help with the more difficult decisions of running a business.

 

MD: A one-year old has grown 50% since birth, can stand alone, and sleeps less during the day. What milestones has Pinkly Perfect reached since last year?

MS: After one year, Pinkly Perfect’s product line is completely realized. When I launched last year, I launched a variety of products with not too much inventory as a “test.” This year, everything I launched works and sells so it’s nice to have something really tight and specific. She also has a built in base of repeat customers, which is really impressive.

 

MD: What has been the hardest part of the last year? What has been the easiest?

MS: Hardest part by far is doing it alone. I say this over and over and still can’t say it enough—it is so difficult to have no one on the team with you to get advice from, brainstorm with, problem solve, or just vent to. It’s one thing to have sounding boards with friends and family but they don’t get it—there’s nothing at stake for them/they have no equity in this. The easiest part is working on it 24/7. I love it so much that I genuinely really enjoy spending so much time on it and making it perfect. People think I’m crazy or that I need a “break” but I’m obsessed and proud of it!

 

MD: You had a clear idea of Pinkly Perfect’s path. How did she follow that path, and how did she differ?

MS: I worked on PP for an entire year prior to my launch so I kind of sorted out the path she was going down prior to that. Although in the last year, she geared more towards accessories than clothing and also got into 13 boutiques. I launched thinking I wanted to be online only so that’s been a massive difference.

 

MD: What did you learn about yourself in the last year?

MS: I learned that I can be my own role model. Starting a company was something I always wanted for myself but pushed aside because I didn’t know anyone who was doing it at my age and alone. When I realized I owed it to myself to do this and then since launching, doing it so well, I felt kind of sad that I didn’t realize before that just because someone else wasn’t there doing it, that I couldn’t. Since launching, I’ve heard from so many women of all different ages that I’ve inspired them to make the leap and it’s the best feeling ever to be that inspiration for myself and for other people.

 

MD: What do Pinkly Perfect and Maddy have in common? How are they different?

MS: Pinkly Perfect and I love all the same things. We’re beach obsessed, prefer warm weather to cold, love being comfortable, and surrounding ourselves with things that are cheerful. We’re different in that I am actually pretty tough and don’t love the spotlight. I often have to crack the whip, which has allowed Pinkly Perfect to shine but I think people would be surprised about that fact.

 

MD: What kind of cake is Pinkly Perfect’s favorite? Pink velvet?

MS: Anything pink with lots of sprinkles!

 

 

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